We break stereotypes and form the culture of e-commerce
Our Company
Leadership Gained by Experience
14
We work in the e-commerce market since 2004.

More than 500 thousand SKU goods

Product line: books, notebooks, book accessories, goods for creativity and education of children
years
OWN LOGISTIC CENTER
Kyiv — 1000 м2

In-house professional Call center.

We serve customers in all regions of Ukraine.
WINNER IN THE NOMINATION "THE BEST INTERNET SHOP OF THE YEAR" IN THE COMPETITION OF THE INTERNET AND AWARDS (2008-2011)
№1
THE BIGGEST ONLINE BOOKSTORE IN UKRAINE
The largest number of working with Yakaboo.ua publishers.

The only one in Kyiv courier service, which delivers an order to customers "day in day out" at three predefined intervals (until 9pm).

The client base (> 2.5 million) is one of the most loyal among online retailers in Ukraine.

The company is based on a unique and highly competitive business model.

We have never worked with pirated or unlicensed products.

THE WINNER OF E-AWARDS: THE CLIENTS' CHOICE IN THE NOMINATION "THE BEST ONLINE BOOKSTORE"
OUR
HISTORY
Growth Driven by Customer Trust
have always been remarkably LOYAL and emotionally attached to the company
OUR CUSTOMERS
2004
Yakaboo.ua opens the first and only online rental of licensed DVDs in Ukraine
2006
starts to sell online DVD, music, multimedia
2008
2010
2012
2014
2018
300
thousand
Yakaboo.ua opens
in-house IT center
Everything is just beginning ...
buys office and logistics complex for
1000 м
2
600
thousand
Yakaboo.ua
launches new website
900
thousand
Yakaboo.ua starts to sell
online books
1,5
M
the absolute leader in Ukraine for the sale of online books
Yakaboo.ua becomes
2,5
M
Yakaboo.ua launches
e-book sales
M
2
site visits
thousand
50
orders
51%
49%
OUR CLIENTS
75%
12%
81%
11%
74%
top management
white collars
students
higher education
from 20 to 40
"Tell me who is your friend"
YOUR BUSINESS
2,5 M
Our Clients
special offers
loyalty program
gift certificates
dispatch
branded packaging
advertising campaign
Our Partnership:
Where Everyone Wins
Our Partners
Works Together 2005-2018
Example:
Promo Actions of Partners
VIP special offer - certificate giveaway for 2 for a romantic weekend at the luxury hotel Santa Caterina (Italy) for all customers of Yakaboo.ua, who made an order for 200 UAH.
Promotion of partner services in the target audience among Yakaboo.ua clients and their families / acquaintances under the aegis of the special offer.
Period
Target
• Promo pages
• Banner advertising on the site
• Informing by CC operators
• Newsletter: e-mail & SMS
• Distribution of promotional materials with orders
The partner achieved the awareness of the target group about his service, and also drew attention to his service among the target customers of Yakaboo.
Instruments
Result
Clients Yakaboo.ua get the right to take part in the giveaway of 2-room apartment in the new elite residential complex "Novo-Pecherskie Lypky".
Increase of recognition and commercial attractiveness of a new residential complex among the target audience in Kyiv.
Period
Target
• Promo pages
• Banner advertising on the site
• Informing by CC operators
• Newsletter: e-mail & SMS
• Distribution of promotional materials with orders
Yakaboo.ua managed to increase recognition and draw attention to the Partner's project among the target group
Instruments
Result
The company Yakaboo.ua provides electronic gift certificates (75 UAH) for the purchase of any products on the site www.yakaboo.ua / Shell places this offer in its printed catalogs and on the website.
• Increase the attractiveness of the Partner's loyalty program
• Promotion of partner services in the target audience among Yakaboo.ua clients
Period
Target
• Electronic certificates
• Banner advertising on the site
• Distribution of promotional materials with orders
The Partner's loyalty program increased its attractiveness rating due to a wider offer for the Program participants. By the number of certificates used, the Partner received a real cut for the marketing analysis of the Program's effectiveness.
Instruments
Result
Distribution of promotional materials with information about the new deposit program of Bank of Cyprus through communication channels Yakaboo.ua.
Promotion of the new deposit program of the Bank of Cyprus among the target audience of Yakaboo.ua clients.
Period
Target
• Banner advertising on the site
• Distribution of promotional materials with orders
The conducted special offer allowed to differentiate the Partner's offer from competing offers on the rank and attract the attention of the target group among the clients of Yakaboo.ua
Instruments
Result
E-mail newsletter
It is done two or three times a week with news of sales, stocks, interesting collections of books and products for Yakaboo.ua customers.
For our Partners:
Tools and Communication Channels
Specialized promotional pages are created for the Partner's products or services. Links are placed on the site pages
Promo pages
Branding
It is used on materials (packages, boxes), which are used for packing orders.
Are placed either thematically, or on the main pages of the site or section.
Banners on the site
Partner Information is communicated by CC operators to all callers.
Call Center
Transfer of information materials at the delivery of goods or by our couriers (Kyiv), or by enclosing an order in the packaging.
Courier service
Gifts to visitors from Yakaboo.ua from the Sponsor Partner. Used to maintain the brand or the accompanying share of the Partner.
Sponsorship
PROMO PAGE
BANNER IN THE SPECIAL OFFER SECTION
Examples of Partner manifestations:
Banners on the Site
Top-banner
BANNERS IN THE PROMO BLOCK
1
Newsletter by customer base
BANNER IN THE NEWSLETTER
2
3
Contact us:
Phone: +38 (068) 573 74 46
E-mail: [email protected]
04071, Kyiv, Vozdvizhenska Street. 52-54a 5th floor
Kateryna Avramchuk
brand manager